Levis Strauss

LEVIS STRAUSS
Offenbach – Heyne Fabrik

Company: LEVIS STRAUSS
Location: Offenbach – Heyne Fabrik
Objective: Wandinsallation für den Levis Strauss Deutschland Headquater im Firmen CI.
Photo templates: Levis Strauss “Indigo Shooting Fotos”
Ideas: Denim, Backstein, Kupfer, Poster, Bilder, Holz
Colours: Levis RAL Blautöne, ein wenig kupfer
Format: ca. 25qm
Realisation technique: Mixed Media Wandinsallation
Website: http://levi.com/

Wall installation 3 x 8 Meter LEVIS STRAUSS

Levi's: The creation of a Denim-Dreamland-wall
Hello lovelies,
today I would like to tell you about a very special project that has really brought my creative streak to life. It's about the legendary brand Levis Strauss and an artful collaboration that took us deep into the world of denim..
It all started with a commission from Levis Strauss Germany, more specifically their headquarters in Offenbach - the Heyne Fabrik. The goal? A stunning wall installation that reflects the company's CI and embodies the spirit of the brand in every square centimetre. Sounds exciting, doesn't it?

First of all, ‘there was a white wall’

This wall was completely lined with wooden panels of different sizes to match the design, so that the finished work can be assembled and disassembled at a later date if necessary.

Zunächst einmal “war da eine weiße Wand”

Diese Wand wurde komplett mit, auf das Design abgestimmt, mit unterschiedlich großen Holzplatten unterlegt, damit das fertige Werk später einmal ggf. auf und abgebaut werden kann.

I received project support from my son Tanyel. Precision work on the hand-painted ‘Levi's two Horse Graphic’...…

So, let's get to work! When I saw the photo templates, I was immediately blown away. Levis Strauss' “Indigo Shooting Photos” were simply amazing! The combination of denim, brick, copper, posters, pictures and wood immediately inspired me to come up with some wild ideas.

What was on the programme? An area of around 25 square metres that was to be brought to life. That sounds like a lot of space for creativity, doesn't it? Exactly my thing!

The colour palette was clear: Levi's RAL blue tones, with a touch of copper to emphasise the rustic charm. Now it was time to get started!

The realisation technique? Mixed media! What does that mean exactly? Well, we didn't just want to slap a run-of-the-mill painting on the wall. No, we wanted an art installation that appeals to all the senses. So we used a combination of painting, collage and perhaps a pinch of magic.

But wait a minute, why so much effort for a wall? Well, my dears, for Levis Strauss, the wall is not just a wall. It's part of their identity, a reflection of their history and an expression of their passion for denim. And who wouldn't want to work in an office that looks like a denim dreamland?

Also, packen wir's an! Als ich die Fotovorlagen zu Gesicht bekam, war ich sofort hin und weg. Levis Strauss' "Indigo Shooting Fotos" waren einfach der Hammer! Die Kombination aus Denim, Backstein, Kupfer, Postern, Bildern und Holz inspirierte mich sofort zu wilden Ideen.

Was stand auf dem Programm? Eine Fläche von ca. 25 Quadratmetern, die zum Leben erweckt werden sollte. Das klingt nach einer Menge Platz für Kreativität, oder? Genau mein Ding!

Die Farbpalette war klar: Levis RAL Blautöne, mit einem Hauch von Kupfer, um den rustikalen Charme zu unterstreichen. Jetzt konnte es losgehen!

Die Umsetzungstechnik? Mixed Media! Was heißt das genau? Nun ja, wir wollten nicht einfach nur eine 0815-Malerei an die Wand klatschen. Nein, wir wollten eine Kunstinstallation, die alle Sinne anspricht. Also griffen wir zu einer Kombination aus Malerei, Collage, und vielleicht einer Prise Magie.

Aber Moment mal, warum so viel Aufwand für eine Wand? Nun, meine Lieben, für Levis Strauss ist die Wand nicht einfach nur eine Wand. Sie ist ein Teil ihrer Identität, ein Spiegelbild ihrer Geschichte und ein Ausdruck ihrer Leidenschaft für Denim. Und wer würde nicht gerne in einem Büro arbeiten, das wie ein Denim-Traumland aussieht?

Projektunterstützung habe ich von meinem Sohn Tanyel bekommen. Präzisionsarbeit bei der händisch gemalten “Levi’s two Horse Graphic”…

A real challenge was the recognisability of the Levi Strauss denim portrait, which is over 2 metres tall. The Levi ‘himself’, created entirely from 501, ended up being the highlight of the 3D wall artwork.

The origins of Levis Strauss lie in San Francisco. I used real Levis jeans for the sea of jeans.

Eine echte Challange stellte die Wiedererkennbarkeit des über 2 Meter großen Levi Strauss Denim Portraits dar. Der komplett aus 501 entstanden Levi “himself” war am Ende das Highlight des 3D Wandkunstwerks.

Der Ursprung von Levis Strauss liegt in San Francisco. Für das Meer aus Jeans habe ich echte Levis Jeans benutzt.

Framed photos from the Levis ‘Indigo’ shoot were placed on the wooden boards painted in the Levis RAL colours.

The bricks stand for the Heyne factory in which the Levis Germany headquarters are located.

Auf die in den Levis RAL Farben bemalte Holzbretter kamen noch gerahmte Fotos aus dem Levis “Indigo” Shooting.

Die Backsteine stehen für die Heyne Fabrik in der sich das Levis Germany Headquater befindet.

So we threw ourselves into the project with enthusiasm. Day by day, our wall installation grew, and with each new layer we fell a little more in love with the result. It was like a dance between brushstrokes and glue, between colours and textures.

And you know what the best part was? Levis Strauss was just as enthusiastic about our work as we were! They loved the combination of tradition and modernity, rusticity and elegance. Our wall became the centrepiece of their office, the place where ideas were born and dreams were lived.

If you're curious now and would like to see Levis Strauss' artwork live, just take a look at their website: levis.com. Maybe you'll find a piece or two of denim dreamland that will make your heart beat faster!

So, my dears, that's it from me for today. I hope you had as much fun reading it as I did writing it! See you next time!

Tanyel and I in front of the finished work.

Your artist in Denim-Dreamland

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